Welcome to Robetoy!

The wholesaler with the wide and fun assortment of toys and gifts

We offer trendy and fast-traded products which allow a wide margin

View products & Login

Important information regarding Login!

As you may notice, it looks a little different here in the webshop, because we have launched a brand new!

You who have not logged in previously in the new webshop have received a temporary password.

To log in, use the following information,



Username: Your customer number

Password: robetoy1950



NOTE !! Remember to change your password immediately when you log in. Do it by clicking on the little guy, see picture


If you experience problems, do not hesitate, call or email us!

004631 - 707 14 00, info@robetoy.se

Get to know the new Robetoy.se, a modern and user-friendly webshop that inspires. If you think it's a little tricky to get started or have any questions please do not hesitate to call us, 0046 31 - 707 14 00.

Why you should buy from us!

We stock over 2000 items, a mix between a selling base assortment and novel products which is replaced after trend and season. 

We welcome costumers from all over Europe, 2016 we shipped goods to over 16 countrys. As a costumer, you can feel safe through the purchasing process and we are always avaliable for support. 


Our mottos


Since 1950

Robetoy is a family company with three generations Holmgren active, Inga-Lisa Holmgren is still working and has been doing it since Robetoy was founded in 1950. Over the years, the company has grown and today we have a total of 26 employees and work as a single big family. You are welcome to visit us in Partille, where we have our warehouse and showroom.

Den Goda Fen - Childrens costumes

Den goda fen is a brand which we are very proud to have in our assortment. The brand is all about, playfullness, fantasy and quality, classic costumes that can withstand being played with. 

Den goda fen started the manufacturing of childrens costumes in 1997. Since then, the founder Helena Vis has successfully designed creations that has been worn by children on all occations. We are very happy that Den goda fen is a part of us! 

Visit us on fairs!

We think that fairs are imoprtant and fun! The venue gives us the chance to meet you as customer, get valuable feedback and show you our wide assortment. Every year we exhibit on FORMEX fair in Stockholm and Spielwarenmesse in Nürnberg. You will get information of all other fairs that we exhibit on, this trough our website and our newsletter. Please book an appointment for the next fair or do a spontaneous visit, the booth is open for you! 

Fairs 2019


- FORMEX Spring, Stockholm - Älvsjömässan, 15-18 January

- Spielwarenmesse, Germany - Nurnberg , 30 Jan - 3 Feb. 



We have moved to Robetoy.se!

You can find the entire assortment in the catalog.
Sincerely, Den goda fen